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Social Media Video: Formats, Sizes, and Lengths Demystified

  1. Facebook:

  • Video Formats: MP4 and MOV preferred, with H.264 compression.

  • Aspect Ratio: 16:9 or 9:16 for vertical videos.

  • Recommended Resolution: 720p (1280 x 720) for landscape, 720 x 1280 for vertical.

  • Maximum File Size: 4 GB.

  • Maximum Video Length: 240 minutes. Facebook Stories:

  • Video Formats: MP4 and MOV preferred, with H.264 compression.

  • Aspect Ratio: 9:16.

  • Recommended Resolution: 1080 x 1920 pixels.

  • Maximum File Size: 4 GB.

  • Maximum Video Length: Varies, typically up to 20 seconds per story segment.

  • Stories: Ephemeral photos and videos that disappear after 24 hours, similar to Instagram Stories.

  1. Instagram:

  • Video Formats: MP4 and MOV preferred, with H.264 compression.

  • Aspect Ratio: 1.91:1 to 4:5

  • Recommended Resolution: 1080 x 608 pixels minimum.

  • Maximum File Size: 4 GB.

  • Maximum Video Length: 60 seconds for feed videos Instagram Reels:

  • Video Formats: MP4 and MOV preferred, with H.264 compression.

  • Aspect Ratio: 9:16.

  • Recommended Resolution: 1080 x 1920 pixels.

  • Maximum File Size: 4 GB.

  • Maximum Video Length: Up to 60 seconds. Reels: Short-form video content similar to TikTok, allowing users to create and share engaging videos up to 60 seconds in length. Instagram Stories:

  • Video Formats: MP4 and MOV preferred, with H.264 compression.

  • Aspect Ratio: 9:16.

  • Recommended Resolution: 1080 x 1920 pixels.

  • Maximum File Size: 4 GB.

  • Maximum Video Length: 15 seconds per story segment. Stories: Ephemeral photos and videos that disappear after 24 hours.

  1. Twitter:

  • Video Formats: MP4 and MOV preferred, with H.264 compression.

  • Aspect Ratio: 1:2.39 to 2.39:1.

  • Recommended Resolution: 1280 x 1024 pixels.

  • Maximum File Size: 512 MB for most accounts, 1 GB for ads.

  • Maximum Video Length: 140 seconds.

  1. YouTube:

  • Video Formats: MP4, MOV, AVI, WMV, MPEGPS, FLV, 3GPP, WebM.

  • Aspect Ratio: 16:9.

  • Recommended Resolution: 1920 x 1080 pixels (1080p).

  • Maximum File Size: 128 GB or 12 hours, whichever is less.

  • Maximum Video Length: 12 hours. YouTube Shorts: YouTube Shorts is a short-form video feature on YouTube designed for creating and sharing brief, engaging videos.

  • Video Formats: MP4, MOV, AVI, WMV, MPEGPS, FLV, 3GPP, WebM.

  • Aspect Ratio: 9:16 or 16:9.

  • Recommended Resolution: 1080 x 1920 pixels (vertical), 1920 x 1080 pixels (horizontal).

  • Maximum File Size: 128 GB or 12 hours, whichever is less.

  • Maximum Video Length: Up to 60 seconds.

  1. LinkedIn:

  • Video Formats: MP4.

  • Aspect Ratio: 1:2.4 to 2.4:1.

  • Recommended Resolution: 360p (480 x 360) to 1080p (1920 x 1080).

  • Maximum File Size: 5 GB.

  • Maximum Video Length: 10 minutes.

  1. Snapchat:

  • Video Formats: MP4 and MOV.

  • Aspect Ratio: 9:16.

  • Recommended Resolution: 1080 x 1920 pixels.

  • Maximum File Size: 32 MB.

  • Maximum Video Length: 60 seconds.

  1. TikTok: Remember that these specifications may change over time as platforms update their features and requirements. It's always a good idea to check the official guidelines of each platform before uploading your videos.

  • Video Formats: MP4 and MOV.

  • Aspect Ratio: 9:16.

  • Recommended Resolution: 1080 x 1920 pixels.

  • Maximum File Size: 287.6 MB for iOS, 72 MB for Android.

  • Maximum Video Length: 60 seconds.

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